St. Croix Launches New Apparel Program


Nearly 50 pieces of new St. Croix Rod apparel and growing for retailers and anglers



Park Falls, WI (November 12, 2018) – “We believe each angler deserves the best fishing experience possible,” says Director of Marketing Jesse Simpkins, “and for St. Croix to live up to the ‘Best Rods on Earth’ we also need to focus on every facet of our business, from our rods to our apparel.”





Dealer and angler demand propelled the expansion of St. Croix’s offerings, including apparel. The brand’s growth—fueled by the company’s values, beliefs and focus on service—extends their mission to bring more apparel to dealers and anglers, catering to that demand. That said, the company spent more than the last year listening to its dealers and anglers—as well as paying close attention to what type of apparel is popular on and off the water.


But as the market leader in so many rod categories, creating a diverse and exciting apparel program was no small task.





“We decided to partner with a leader in apparel programs who could help us provide an updated and ever-changing apparel program that captures the essence of who we are and mirrors our positioning in every category, from bass to musky to surf to fly, as well as inshore and near-shore saltwater. Our mission was to address this wide variety of markets and emerge with a new apparel program that is equal in quality and brand presence as any of our rods,” says Simpkins.


Indeed. The end result is a fresh, new apparel program that addresses all markets and features everything from performance shirts, casual wear, retro-styled offerings, head gear, women’s styles and more. St. Croix has also partnered with fishing industry apparel giants SIMMS and AFTCO on select items which offer even more choices for anglers.





The new apparel program also extends to dealers. St. Croix is making its nearly 50 pieces (and still growing) of new apparel available to its vast network of dealers.


“Whether anglers want to order direct or seek out the latest apparel at their favorite shop that carries St. Croix, we want to ensure these new clothing options are available. This entire program and its styles caters to them. St. Croix anglers are discerning, and our goal was to ensure we provide branded apparel that meets their expectations,” says Simpkins.





One look at the new apparel catalog and it’s evident St. Croix and its partnership with experts in the high-performance apparel field have done this. Strongly branded shirts, sweatshirts, hats and more in the MOJO BASS/BASS X series; casual and cool retro-styled offerings; saltwater-specific wear; apparel suited for fly fishing; professional performance gear; and much, much more round out the bill.


“We plan to continue expanding the program with season-specific offerings so anglers will be able to choose from fall, winter, spring, and summer specific apparel. This is really just a start to where we’re headed, but one that we’re very proud to launch with so many different offerings already,” says Simpkins.


For full access to this comprehensive apparel program and to shop for St. Croix branded apparel, please visit St. Croix ApparelTo become an official St. Croix apparel dealer, simply call (855) 706-1525 or email









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We want to thank some of our sponsor partners as we wind down 2017 and not forget to thank many that have been with us for over a decade.  The PROcise Outdoors mounts we ran all year were flawless and the Bob's Machine Shop Action Jac Gen II Series jackplate and accompanying swim ladder were equally flawless.  We look forward to the same long-standing relationships we have had with Mercury Marine, Smith RV and Marine, Abu Garcia, Trilene, PowerBait, Simms, Mack's Lure, Costa, Soaring Eagle Lodge, and Genesis Signs. 

The new wrap from Genesis Signs this year did a great job highlighting one of our key new partners in 2017, Hanseatic Management Services, Inc., an independent, fee-only investment advisor located in Albuquerque, NM.  Be sure to check out our Sponsors and Partners page for more info on each of these great companies.  

Bob's Machine Shop was founded in 1978, with the belief that quality creates its own demand. 

Our mission is simple: to provide the best products and service to our customers at the lowest prices possible. We take great pride in our company, our commitment to customer service and in the products we sell. Our online store is designed to provide you with a safe and secure environment to browse our product catalog.

We are proud to manufacture our own products in house, on our own machinery. 

ABQ Sportfishing is proud to be partnering with Procise Outdoors and running their Dek-It series of mounts in 2018.  Great company, great people.

Today’s locators are bigger and better than ever so PROcise Outdoors created a mount unlike all the rest! Stop watching your console mounted electronics bang and bounce around putting unneeded stress on wires and the locator it self. This durable mount is built to withstand anything mother nature can throw at you and puts all the information on the screens directly in front of you so you wont miss a thing!

ABQ Sportfishing has been partnered with St. Croix rods for 8 years.  During that time we have continued to stay current on rod technology and test the competition.  The "Best Rods On Earth" is not just a slogan, it is a way of life at St. Croix and that passion is represented across their product line and through their people.

St. Croix Rods - The People Making the Best Rods on Earth

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